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The Vitamin Shoppe Expands Beauty Options with New TrueYou Beauty Bodycare

Extension of its supplements line for women, new body washes, scrubs, lotions and more are formulated with proprietary Core 5 Nutrient Complex.

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By: Christine Esposito

Editor-in-Chief

The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has rolled out TrueYou Beauty, an extension of its TrueYou premium vitamins and supplements brand for owmen. The body washes, scrubs, lotions, body butters and hand creams  are enriched with the Core 5 Nutrient Complex, described as a proprietary, complex that include niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores; ascorbic acid to brighten skin and...

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